Post by account_disabled on Mar 6, 2024 0:55:17 GMT -6
Do you know what rebranding is? This is a very trending term, mainly due to brands that are changing their positioning in the market. But how does this differ from branding? Philip Kotler and Kevin Lane Keller explain that branding is the process of imbuing a product or service with the value of a brand. However, what happens when standards change? What about when goods and services evolve to accommodate new demographics? Here, a rebrand is definitely necessary. Given this, have you ever thought about what rebranding is and whether or not it would be beneficial for your company? Although complex, if there is planning and testing involved, rebranding will bring a good reward in the end. Check out our tips! What Is Rebranding? rebranding what is concept To better understand what rebranding is, you can think about when a company decides to change its brand. This change often accompanies a new brand identity, including a new logo, design, and sometimes even a new name. In this sense, this new image aims to breathe new life into the brand, signaling contact with the digital universe, for example. However, brand positioning can be changed without a visual redesign.
In this case, it may just follow a change in audience or product. Rebranding products or services can also be accomplished by changing the way they are advertised. The change here comes mainly in communication, in the way of connecting with consumers. Should I Undergo a Rebranding? Now that you know conceptually what rebranding is, the time has come to understand when to go through this phase or not. The process of establishing a brand in the minds of consumers is slow. Due to the potential for derailing progress made or the new identity simply failing to resonate with the public, a rebranding effort Industry Email List should not be undertaken hastily or without a solid plan. Therefore, you should never change your brand identity just because you are tired of the logo. Additionally, if you are unhappy with your brand visibility, rebranding won't help. Active Rebranding vs Reactive Rebranding rebranding what is the difference Rebranding, or redefining a brand's identity, can happen in two different ways: through an active or reactive approach. These strategies represent different contexts and motivations, influencing the direction of brand development.
Active Rebranding What is active rebranding? This is an action undertaken by the company, driven by a strategic vision of strengthening the market. Motivated by considerations such as repositioning, entering new markets or the search for a more modern image, active rebranding is a planned process. It involves market analysis, competitor research and evaluating brand perception. Resulting changes may include adjustments to visual identity, brand messaging and strategic positioning. Reactive Rebranding On the other hand, what is reactive rebranding? It occurs in response to unexpected events or crises that negatively impact the brand. This approach is driven by situations such as bad publicity, product failures, scandals, or unexpected changes in leadership. Unlike active rebranding, reactive is an urgent and often emergency response to minimize damage and restore consumer confidence. In this context, changes can range from communication and marketing strategy to visual identity or even the brand name. Methods for Effective Rebranding rebranding what is effective Now that you know what rebranding is, how about some advice to put this key change into practice in your business? Check out what must be done for an assertive rebranding strategy. Specialized Assistance The first piece of advice is: count on specialized assistance.
In this case, it may just follow a change in audience or product. Rebranding products or services can also be accomplished by changing the way they are advertised. The change here comes mainly in communication, in the way of connecting with consumers. Should I Undergo a Rebranding? Now that you know conceptually what rebranding is, the time has come to understand when to go through this phase or not. The process of establishing a brand in the minds of consumers is slow. Due to the potential for derailing progress made or the new identity simply failing to resonate with the public, a rebranding effort Industry Email List should not be undertaken hastily or without a solid plan. Therefore, you should never change your brand identity just because you are tired of the logo. Additionally, if you are unhappy with your brand visibility, rebranding won't help. Active Rebranding vs Reactive Rebranding rebranding what is the difference Rebranding, or redefining a brand's identity, can happen in two different ways: through an active or reactive approach. These strategies represent different contexts and motivations, influencing the direction of brand development.
Active Rebranding What is active rebranding? This is an action undertaken by the company, driven by a strategic vision of strengthening the market. Motivated by considerations such as repositioning, entering new markets or the search for a more modern image, active rebranding is a planned process. It involves market analysis, competitor research and evaluating brand perception. Resulting changes may include adjustments to visual identity, brand messaging and strategic positioning. Reactive Rebranding On the other hand, what is reactive rebranding? It occurs in response to unexpected events or crises that negatively impact the brand. This approach is driven by situations such as bad publicity, product failures, scandals, or unexpected changes in leadership. Unlike active rebranding, reactive is an urgent and often emergency response to minimize damage and restore consumer confidence. In this context, changes can range from communication and marketing strategy to visual identity or even the brand name. Methods for Effective Rebranding rebranding what is effective Now that you know what rebranding is, how about some advice to put this key change into practice in your business? Check out what must be done for an assertive rebranding strategy. Specialized Assistance The first piece of advice is: count on specialized assistance.